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Neiman Marcus Hawaii Engages Travelers from Asia with New Asian Language Websites

Published on February 11, 2016

Neiman Marcus Hawaii NeimanMarcusHawaii.com, known for its outstanding service and luxury products, has launched new and upgraded Asian language websites to enhance the customers’ online experience. The websites—featuring the Hawaii store’s IPC (International Point Club) loyalty program created by PacRim Marketing Group, PRTech’s parent company, have been shown to deepen brand awareness and loyalty throughout Asia.

PRTech, LLC. developed and designed the original Neiman Marcus Hawaii website in English, Japanese, Korean, and Simplified Chinese. The sites, which are unique within the Neiman Marcus chain, provide seasonal content, and are curated for each targeted Asian International Traveler market.

To upgrade the websites, PRTech, LLC. employed the latest technologies to create a responsive and more interactive home page that includes a navigation bar and enhanced security and reporting functions for the IPC program.

The upgraded websites now can be viewed optimally on all mobile and digital devices. IPC customers will find it easier to log in and view their redemption histories, while store management can more easily track spend, rewards, and maintain brand engagement and loyalty through direct email marketing.

“The websites give our international customers an enjoyable way to learn about our brand, products, and activities,” said Amy Tomita, PR Manager at Neiman Marcus Hawaii. “The contemporary and intuitive websites reflect our commitment to providing customers the highest level of service with Aloha.”

Geared specifically for the travel planning and online shopping preferences of travelers from Asia, the sites offer valuable tips and services such as a U.S. fitting and sizing chart, concierge services, and online reservations for in-store pick-up of items. Site visitors can also explore the must-visit restaurants of Neiman Marcus Hawaii including Mariposa, The Mermaid Bar, and Espresso Bar.

The Neiman Marcus Honolulu, Hawaii, location entered the market in 1998 with a full-line store. Early on, the store sought to increase sales from Japanese consumers with its International Point Club program, which continues to see growth in members and spend from Japan, as well as from other Asia-Pacific traveler markets including Korea, China, Taiwan and Australia. At present, there are 43 countries represented in the program.

Through PacRim Marketing Group, which specializes in helping brands increase share and spend of the Asian International Traveler market, Neiman Marcus Hawaii used an integrated mix of marketing solutions to develop brand recognition within Asian markets. Website development, advertising (online and print), PR, video and collateral production, and key events in Hawaii and Japan help the brand resonate with Asian International Travelers prior to, during, and following their trips to Hawaii.