News in 2013

The Buzz on All Things Tourism and Tech


Keep an eye on this page for exciting updates from PRTech as well as our retail, dining, and hotel clients. We’ll also post about new traveler trends, innovations in tech, and digital marketing tips, including web design, Search Engine Optimization (SEO), and social media management.

Oct 21, 2013


PacRim Marketing Group, Inc. and PRTech, LLC are moving their U.S. headquarters from S. King Street to Ala Moana Pacific Center, 1585 Kapiolani Blvd., Suite 888, in Honolulu—effective November 1.

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Sep 30, 2013

Sheraton Waikiki and Sheraton Princess Kaiulani Launch Responsive Websites in Japanese

The Sheraton Waikiki and Sheraton Princess Kaiulani are the first two Starwood hotels in Hawaii to feature “responsive” web designs in the Japanese language. PRTech launched the responsive websites, along with mobile, multilingual reservations booking systems, in August and September of 2013, respectively.

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Sep 17, 2013

College Reaps Benefits of Healthy Isle Tourism

Students from the Asia-Pacific and Europe are feeding the language school's enrollment: PacRim Marketing Group client highlighted in Star Advertiser article by Allison Schaefers.

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Aug 30, 2013

Social Media Carves Niche in Marketing to Asia

Dave Erdman, President and CEO of PacRim Marketing Group and PRTech, comments about the increasing role of social media in marketing to Asia.

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Jul 25, 2013

Waikiki Beach Walk Expands its Online Presence for Travelers from Asia

Travelers from Japan, China, and Korea can now learn about Waikiki Beach Walk® online in their own languages prior to arriving in Hawaii. Outrigger Hotels and Resorts, which markets Waikiki Beach Walk, has joined efforts with PacRim Marketing Group to host pages featuring the retail center, its stores, restaurants, and activities utilizing PacRim’s three proprietary Asian language websites about Hawaii.

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Jul 19, 2013

Napili Kai Beach Resort Develops Online Presence in Japan

Napili Kai Beach Resorts has launched a Japanese language website with a multilingual, online booking system, elevating its presence in Japan.

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Jun 21, 2013

HVCB Website Promotes Hawaii’s Convention Center to the MCI Market

As part of a new marketing strategy by the HTA (Hawaii Tourism Authority) for the “Meet Hawaii” initiative, HVCB (Hawaii Visitors and Convention Bureau) combined its three websites into one, with the help of PRTech.

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Jun 07, 2013

Prince Resorts Hawaii Launches Simplified and Traditional Chinese Websites for Three Hawaii Hotels

Hawaii Prince Hotel Waikiki, Mauna Kea Beach Hotel, and Hapuna Beach Prince Hotel launched Chinese language websites developed by PRTech, positioning Prince Resorts Hawaii to capture a greater share of business from the rapidly growing Asian International Traveler market.

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Apr 30, 2013

Starwood Hotels & Resorts Launches Korean Website for Sheraton Maui Resort & Spa

Starwood Hawaii is expanding its online presence in Asia, especially in Korea. Starwood Hawaii currently has Korean websites for four of its Waikiki hotels, but Sheraton Maui Resort & Spa is the first Starwood property on Maui to have a Korean website.

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