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Chinese Website Gives Turtle Bay Resort Presence in China Traveler Market

Published on May 02, 2011

HONOLULU, HAWAII (May 2, 2011)—Turtle Bay Resort has launched a Chinese website http://cn.turtlebayresort.com just in time for the Asia Travel Mission from Hawaii this May 11through 18. The website—developed by PRTech, LLC.— will be featured at partner meetings in Beijing and Shanghai as part of the 2011 Asia Travel Mission.

The website not only serves as a source of information on Turtle Bay Resort rooms, dining, activities, golf, and amenities for travelers and agents, but also includes PRTech's proprietary multilingual booking engine which enables Chinese travelers to make online reservations directly in their own language.

PRTech, LLC., designed and developed the Chinese website to convey the brand essence of the resort in the Chinese language. Navigation of the website is similar to the English website, but content has been enhanced in areas the Chinese traveler will find most useful for destination and property decision making. Information on golf courses and amenities, for example, has been elaborated on to answer anticipated questions from the Chinese market. To ensure the site appeals to the Chinese traveler, PRTech collaborated with native copywriting experts with extensive travel industry experience as well as its own web development team.

The website, which is in Simplified Chinese, is Turtle Bay Resort’s third Asian language website developed by PRTech. Turtle Bay has been a pioneer in the Hawaii market at using Asian language websites and online reservations systems. In 2003, Turtle Bay Resort was first resort in Hawaii to launch a Japanese language website and to use PRTech's multilingual online reservation system to grow the property’s independent traveler (FIT) market share from Japan. Turtle Bay Resort also has a Korean language website on which Korean travelers can book hotel reservations. All of its websites feature the multilingual reservations booking system, MyRez, which enables direct online bookings and includes multilingual operator and reservations services for Turtle Bay Resort.

In addition to developing the website, PRTech will continue to manage the website, updating content as necessary. PRTech also will provide and monitor SEM (Search Engine Marketing) and SEO (Search Engine Optimization) on Bai Du and other popular Chinese search engines.

“The Chinese are increasingly tech savvy and using the internet for travel information gathering before they book reservations, whether offline or on the site,” said Dave Erdman, president and CEO of PRTech and its sister company PacRim Marketing Group. “Introducing the website at the 2011 Asia Travel Mission indicates to the travel industry and traveler the resort’s commitment to the emerging market. It also offers a platform to help educate and inform trade and individual partners about the “True Hawaii” vacation experience on Oahu’s premier North Shore destination resort.”