Seeking ways to develop closer contact with its regular customers, Neiman Marcus consulted with PRTech about the best way to do this online.
PRTech, which previously developed Neiman Marcus’ successful IPC program in Japanese, came up with the concept of a bilingual (English & Japanese) microsite containing the following:
1. Designer Index
2. Store information
3. News and events
4. International Point Club (IPC) Member page
- Members can see their redemption history for IPC
- Members can update their personal information
5. International Point Club (IPC) Membership registration
During the six months it took to develop the microsite, PR Tech worked closely with Neiman Marcus’ internal developers on all aspects of the job. For instance, PRTech’s team worked with Neiman Marcus Direct website developers to create a live integration that ensures the designer index links always tie in seamlessly with the constantly changing Neiman Marcus Direct website. PRTech was/is responsible for database creation and online survey creation as well as website design, Japanese and English content development, and website hosting and maintenance.
“The online survey is one of particular value to Neiman Marcus because it enables us closely track demographics and shopping habits of Neiman Marcus customers,” said Brian Newman, Sales Manager at PRTech. “We’ll use online survey information to further improve the customer experience, both at the physical stores, and online. Neiman Marcus was delighted with the finished product, and we’re already discussing similar initiatives in other Asian languages such as Korean.”