Prince Resorts Hawaii - Japanese Websites and Korean Microsites

Prince Resorts Hawaii developed a marketing strategy to increase direct consumer bookings from Asia with the goal of improving yield and ADR. The strategy included developing newly designed vanity websites for its three Hawaii properties — Hawaii Prince Hotel Waikiki, Hapuna Beach Prince Hotel and Mauna Kea Beach Hotel.

Prince Resorts Hawaii previously had a corporate website and booking engine that was used for Japanese international travelers and no website in Korean. They determined that a more contemporary website design was necessary, along with user-friendly reservations booking system.

PRTech formed two teams of two: one for the Korean website and one for the Japanese website. Both teams of web developers and native Asian-language native speakers used Prince Resorts Hawaii's corporate website as a guide---the Korean team developing three microsites within a month, and the Japanese team developing an entire website with information on all three properties within three months.

Projects included design concept, template development, translation, copywriting and customizing and integration of MyRez, PRTech's proprietary online, multilingual reservations system. HTML, Java Script, and .Net were used.

The Japanese team enhanced the website and reservations system for the Japanese consumer by creating additional content and booking options for the FIT researching a Hawaii trip online. They worked closely with the client's Japanese office and Hawaii headquarters to ensure continuity in design and to appropriately convey the Hawaii Prince Resorts' brand essence.

"An entire step of the reservations booking process was eliminated by using MyRez," said Yumiko Tsutsumi, Project Manager at PRTech. "Because of new forms and contact information we provide on the Japanese website, the FIT can send requests directly to the properties without having to go through Prince Resorts Hawaii's Japan office." (Implementation of new contact forms allow each property to communicate directly with guests.)

"We're very pleased with our new Korean and Japanese-language websites developed by PRTech. Our teams worked closely together to develop websites that will appeal to travelers from these important markets and we look forward to increasing our direct bookings using MyRez." – Toshie Nakabayashi, Director of Sales International, Prince Resorts Hawaii

PRTech will continue to manage the sites and provide SEM (Search Engine Marketing) and SEO (Search Engine Optimization).

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Honolulu, Hawaii 96814-4522

Phone: 1.808.945.2727 or 1.888.778.3244 (Toll Free)

Barry Nakano
Director, Business Development
Direct: 1.808.469.4816
Mobile: 1.480.646.0252